New Year's video podcast (part 2) on the NCIP YouTube channel

A New Year's video podcast dedicated to the popular carbonated drink that has become one of the symbols of the festive table, Coca-Cola, has been released on the YouTube channel of the National Center of Intellectual Property (NCIP).

In the second part of the issue, you can find out:

• Why Coca-Cola was originally a medicine;
• how has the composition of the famous drink changed?;
• Coca-Cola recipe protection;
• how the unique image of the brand and packaging was created;
• on producer competition and anti-advertising;
• how Coca-Cola became a symbol of winter holidays;
• intellectual portfolio of Coca-Cola brand, etc.

The video was created as part of the work of the NCIP Council of Young Scientists discussion club.

Reference:
The Council of Young Scientists was established in order to enhance the role of youth in shaping scientific policy and developing scientific potential in the field of intellectual property.

Subscribe to our YouTube channel to always keep up to date with relevant and useful information.

More news about intellectual property in our social networks (Facebook, Instagram, Telegram, VK).